Hi, I'm Frauke

I started my career in 2004, driven by a strong passion for human-centred design. 

Early on, I found myself stuck in a cycle—designing based on fixed requirements, with little data, no time for research, and unrealistic deadlines. It was all about business needs, while customer needs were often overlooked.

That didn’t sit right with me. I believe UX design should be the perfect balance of business goals, customer needs, and technology.

I started to learn more about areas that were outside of the core UX practices: I learned more about business thinking and strategy, I focused more on cross-functional workshops and started to think big-picture.

I took courses, worked with coaches and used any opportunity to expand my “typical” UX tasks.

My combined UX superpowers of research + strategic thinking + facilitation have helped so many clients to move their business forward – and I want other UX Designers to be able to do the same.