Online Course

Data-Driven Design

Learn how to design with data, empathy and intuition for better performance.

UX research methods for non-designers

Do you want to understand your customers’ behaviour better, but don’t have a big budget?

Do you have a lot of customer data, but don’t know how to turn them into product decisions?

Then this course is for you

In this course you will learn how to understand your customers better beyond your survey data or click rates. Turn data into actionable insights to inform your content and marketing strategies.

You will learn 

  • how to make use of existing data
  • how to identify data gaps
  • how to analyze qualitative data
  • how to turn data into actions
  • how to include continuous research patterns into your process to drive your design efforts


What you will learn in this course

Customer-led design

Introduction into customer-led design methods

Using existing data

How to gather existing data and make use of it

Gap Analysis

Methods and activities to define additional data needs

UX research

Budget-friendly research methods to collect further customer insights


Turn data into actionable insights to make better decisions

Continuous Research

Tactics to turn user research into a project-wide habit

Who is this course for?

Digital Marketers

Expand your skillset and learn more about the power of qualitative data to enhance your marketing strategies and messages.

Junior UX Designers

Learn tactics on how to include low-budget research activities in your design process and get stakeholder buy-in

Ready to make a change?

Get on the waiting list for the next course start.